Archie Rose launches White  Cane as part of  its Fundamental  Spirits range  

Written by Oct 2, 2024Bars and Clubs

Made from 100 per cent Australian ingredients,  and previously part of the Signature Series,  White Cane is the newest addition to the Archie  Rose Fundamental Spirits range – and is for  now, exclusively available to the on-premise. 

DESIGNED TO encourage rum drinkers  to enjoy a higher quality, local version  of a much-loved classic white spirit,  Archie Rose White Cane is an Australian  reimagining of a white rum. 

White Cane’s move to the Fundamental  Spirits range means the product is available  at a more accessible price point, while  still retaining exceptional spirit quality. In  addition, the lighter, easier-to-pour bottle  is specially designed for the rail, meaning  that there is now a locally produced,  extremely competitive white rum style  product, perfect for on-premise use. 

Archie Rose’s Master Distiller, Dave  Withers, said that White Cane continues  Sydney’s strong tradition of rum production. 

“The history of rum production in  Australia runs deep and the city of  Sydney itself is affiliated with countless  stories about rum trade, production and  celebration. These narratives are part of  what has shaped Sydney, and while in  Australia, unlike other countries, we’re legally not able to call it a rum unless aged  for two years, we’re thrilled to continue  the tradition with White Cane, our  showcase of an Aussie-made white cane  spirit,” he said. 

As with the rest of the Fundamental  Spirits range, White Cane stays true to  Archie Rose’s brand values, featuring local,  native and sustainably sourced ingredients. 

First, high-test NSW molasses is cold  distilled using a vacuum still, capturing  the delicate flavours of locally sourced  sugarcane. This distillation is subsequently  blended with sustainably sourced NSW  blackstrap molasses to give depth, power  and vigour to the blend. The result is an  incredibly versatile spirit that is pillowy soft  with a deliciously fresh finish and notes of  roasted marshmallow, golden syrup and  pineapple. It’s arrived just in time for the  warmer months and is going to be perfect  for classic rum cocktails and mixers. White Cane joins the rest of the Fundamental Spirits range, consisting of  Straight Dry Gin, True Cut Vodka, and  Double Malt Whisky. Archie Rose founder,  Will Edwards, said that the Fundamental  Spirits range allows more Australians to  experience our country’s craft spirits. 

“We know that Australians love drinking  Australian spirits, but the artisanal nature  of craft distilling means that our products,  along with other incredible distillers, are  often reserved for the top shelf, with  international brands still dominating the  market. We wanted to create a range that  redefines the traditions of how Australians  drink by offering an accessible gin, vodka,  whisky and now rum to serve as the base  for your favourite drinks any night of the  week,” he said. 

Archie Rose White Cane, 700ml, 40  per cent, is now exclusively available for  the on-premise via all good wholesalers.  Alternatively, get in touch with your local  Archie Rose brand ambassador for more  details, including any requests for Frank  the ‘Cock-a-tail’ mugs. 

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