Celebrate spring with La Maschera

Written by Sep 29, 2024The Shout

Spring is here, and so is the perfect weather for Spritz filled celebrations. Inspired by the rich history of Venice, La Maschera was crafted to turn any occasion into a celebration. With Prosecco leading growth in Australia’s sparkling wine category, La Maschera Prosecco offers a perfect blend of quality, versatility, and accessibility. Coupled with its stylish Venetian-inspired packaging and activation support, La Maschera Prosecco is an ideal choice for trade buyers looking to tap into the demand for a refreshing and festive sparkling wine.

The new release La Maschera wines are versatile, refreshing, and perfect for the springtime drinking occasion. With the consistent growth of both Pinot Grigio and Prosecco in Australia, customers are increasingly looking for quality wines that are well-balanced, dry, and refreshing. Whether they enjoy them as a standalone glass or mixed into a Spritz, La Maschera Prosecco meets these demands with ease.

For many consumers, the La Maschera drinking journey starts on-premise, where the brand is supporting venues with exciting activations, including reusable metal straws, stoppers, and ice buckets to enhance consumer experiences and build brand awareness to support its off-premise strategy. These fun touches help create a festive atmosphere that’s ideal for social occasions, ensuring guests enjoy every sip of La Maschera wines.

This spring, make sure your venue is ready to toast to warmer days. Contact the sales team at Samuel Smith & Son today to elevate your wine offering with La Maschera. Let’s celebrate together.

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