Tui has announced the return of its infamous ‘Yeah right’ billboard campaign.
With close to a decade passing since Tui’s last ‘Yeah right’ billboard ran, the brand is promising to continue its longstanding legacy, albeit with new and culturally relevant lines.
To prepare for the inevitable onslaught of commentary following this, Tui has launched ‘The Tui Feedback line’, a 24/7 phone feedback service available by dialing 0800-TUI-YEAH-RIGHT (0800 884 932).
Once through, members of the public are encouraged to leave feedback, suggestions, complaints or just have a general chin wag about the return of ‘Yeah right’, to none other than Mike Minogue.
Mike is a long-term Tui fan, actor, producer, Radio Hauraki host, and part time collaborator of the Alternative Commentary Collective, and now, he can add ‘Tui Customer Feedback Specialist’ to his resumé as he sets up a special new office in Tui country, Mangatainoka, to receive the country’s feedback officially.
Have you seen a line you loved? Is there a current event worth commenting on? Or is Tui just not being punchy enough? Anyone can have their say by dialing in. If we love your line, we’ll be in touch as it may even be used on a future ‘Yeah right’ ad.
“We’re in a world gone mad,” says Mike. “You can barely raise a pinkie without someone having something to say about it. So rather than try to fight it, we’re encouraging it with the Tui Feedback Line.
“I look forward to hearing the Karens and Daves of New Zealand tear up the feedback line. We’re bound to find some gold in there.”
Tui old-timer Fraser Shrimpton says Kiwis can still expect the same hilarious irreverence from Tui.
“We’re not going to be afraid to say the things we’ve all been thinking,” he says. “As always, we’re aiming to help Kiwis lighten up and have a laugh.
“We’re living in a world where everyone has an opinion, so we as a brand have embraced not being afraid to hear it and are welcoming any and all feedback,” he adds.
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