Dual nature incentive attractions up for sale

Written by Oct 21, 2024Spice News

The branded entertainment destinations company is erecting the for-sale sign on Otway Fly (pictured, above), in Victoria, and Illawarra Fly, in NSW. The decision is part of Merlin’s global strategy to focus on building out clusters of attractions in key cities.

The two rainforest assets are available for acquisition as freehold properties with vacant possession or as a going concern.

“While listing Illawarra Fly and Otway Fly is a difficult decision, it aligns with Merlin’s global strategy of focusing on the growth of city clusters – within Australia, this includes Sydney and Melbourne,” says Ian Wood, divisional director, Merlin Entertainments ANZ.

“Both attractions will continue to operate as business as usual until the completion of the sale, or the direction of the new owner is confirmed.

“We are extremely proud of the positive impact these sites have had on thousands of local and international guests during the years.

“We want to thank our dedicated teams who have created magical memories for more than 21 years at Otway Fly and 16 years at Illawarra Fly.”

Otway Fly and Illawarra Fly feature immersive treetop walk and zipline experiences that are popular with incentives groups.

Otway Fly is situated in the scenic Otway Ranges on an 81-hectare site that features a 600-metre treetop walk 25 metres above the forest floor, plus multiple zipline stations.

Illawarra Fly is located in the NSW Southern Highlands on 13 hectares and is home to a 500-metre treetop walk and multiple ziplines.

Collectively, the attractions welcome more than 100,000 visitors each year.

“These assets are well positioned to continue as successful tourism operations, but they also offer extraordinary potential for private buyers or educational organisations,” says Lachlan Castran, who is managing the sale.

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