Endeavour Group salutes suppliers

Written by Sep 13, 2024The Shout

Endeavour Group has celebrated its suppliers at its third annual Supplier of the Year Awards, which took place at Sydney Olympic Park last night.

Close to one thousand drinks industry representatives gathered for the Endeavour Supplier Summit networking event, which took place before the award winners were announced.

Endeavour Group Director of Buying and Merchandise Tim Carroll paid tribute to the efforts of the Group’s more than 2,000 trade suppliers and their focus on innovation to meet customer needs. 

“We believe that our ability to grow relies on strong relationships. We value our suppliers as strategic partners; integral to our ability to deliver on range, quality and value for our customers,” Carroll said.

“Our new Trade Supplier Charter outlines our approach to best practice in supplier relationships, with a focus on building partnerships for growth, and that’s what this event is all about. 

“Today gives us an opportunity to reflect on our collective achievements in the last year, but also to signal where we’re heading for the year ahead with a focus above all else on making the products our customers love to drink.

“Congratulations to all tonight’s winners, and a heartfelt thank you to all our trade suppliers for their partnership and shared commitment to being at the centre of Australia’s social occasions.”

This year’s judging panel was led by Carroll, as well as ALH Hotels Managing Director Paul Walton.

The award winners were:

Sustainability Award – Wonki

The judges said: This inspirational product gets full marks for an innovative, sustainable solution. We love working with start-up products with meaning and purpose that deliver great taste and meet market demand. This product talks straight to our younger, environmentally conscious consumers and sets a new benchmark in the Premix category.

Product Innovation of the Year – Zonzo Estate, Zoncello Limoncello Spritz

The judges said: Zoncello Limoncello Spritz is an exciting success story. Endeavour worked closely with Zonzo Estate to deliver on its ambitious goals for this outstanding product. Its success paved the way for other variants in the Zonzo drinks stable. Congratulations to Zonzo for having the foresight to recognise a customer need and for transforming the ‘aperitif of the moment’ through convenience and accessibility. 

Collaboration Award – Lion, Trade Plan & James Squire On-Pack Promo

The judges said: Lion led the way with a proactive approach to supporting our Trade Plan – a recent initiative and an important strategic pillar for Hotels. The team has worked exceptionally hard with our teams this year across ALH. From the Support Schooners campaign with funds raised for the Great Barrier Reef’s coral IVF efforts to James Squire’s successful On-Pack promotion with BWS to the Furphy and State of Origin activations. 

Best Brand Activation of the Year – Mighty Craft, Better Beer: Day For It Day

The judges said: And what a Better Day it was! On 12 December 2023, Better Beer sold more beer in-store than any other, and the campaign successfully engaged millions of customers. Congratulations, Better Beer, on another hugely successful activation that has evolved into an annual event. It gives our customers something to look forward to and highlights how influencer-led brands that live and breathe digital can strategically leverage these channels for remarkable results. 

Digital Partner of the Year – Carlton & United Breweries

The judges said: Congratulations to the Carlton & United Breweries team for delivering e-commerce best practice. From online sales, customer growth, and customer penetration growth, Carlton & United Breweries stood out this year. As a digital partner, it exceeded expectations in total customer penetration growth and total customer growth year to date. 

Supply Chain Award – Forester Estate

The judges said: Forester Wines has set the gold standard for vendor collaboration in the past year. Their commitment to partnership and excellence should inspire all other suppliers, and their efforts deserve the highest recognition. They are highly deserving of the Supplier Chain of the Year award. Congratulations Forester Wines on a well-deserved win.

MixIn Campaign of the Year – Moët Hennessy, Hennessy

The judges said: By collaborating with MixIn and leveraging all available assets, Moët Hennessy achieved excellent results for Hennessy throughout this campaign. Endeavour’s MixIn team worked closely with Hennessy to build brand awareness and deliver to our customers during key purchasing periods for the company’s leading Cognac brand. It proved a successful example of what can be achieved with Endeavour’s customer insights to curate a targeted MixIn campaign that delivers results.

Local Product of the Year – Oakdene Wines, Sparkling NV Brut 750ml

The judges said: The absolute definition of a local champion. They work so hard and well with our Bellarine Peninsula stores. So much so that Ocean Grove Dan Murphy’s has become their #1 customer across all channels. A worthy winner. Congratulations Oakdene Wines.

Exclusive Product of the Year – Young Henrys, Classic Premium Lager 375ml

The judges said: Congratulations, Young Henrys! It was a joy to collaborate with Young Henrys to bring this product to our customers. Young Henrys is developing impressive, innovative products in the Beer category. It has its finger on the pulse of the needs of the contemporary Beer customer and delivers on key trends with promising results.

Trend Leader of the Year – Carlton & United Breweries Premium Beverages, Hard Rated

The judges said: market-leading success. It is a well-deserved win for a brand that excelled the minute it was launched under its previous nomenclature. Congratulations to CUB Premium Beverages for innovative excellence and setting the pace for lemon-flavoured drinks.

Account Team of the Year – Good Drinks Australia

The judges said: We are thrilled to award this category to Good Drinks. As a relatively new business, Good Drinks has made considerable effort to align with our strategic goals and partner with us to achieve them. The team impressed us with its seamless collaboration and effective work methods. It has demonstrated the ability to adapt and innovate, ensuring it meets and exceeds expectations in its partnership with us. Good Drinks has been receptive and reacted to feedback quickly and efficiently. Congratulations to all members of the Good Drinks team on this incredible achievement.

On-Premise Supplier of the Year – Lion

The jduges said: Congratulations to the Lion team on a deserved win as On-Premise Supplier of the Year. Over the last 12 months, Lion went the extra mile in its working relationship with ALH, allowing for heightened engagement as a key strategic partner in 2024. With Lion’s enthusiastic commitment to aligning with Endeavour’s goals in the on-premise space, we have made great strides in meeting market expectations and the evolving needs of our guests. 

Small Supplier of the Year (Retail) – Zonzo Estate

The judges said: Congratulations to Zonzo Estate, a success story we love to tell and the deserved winner for the Small Supplier of the Year 2024. Its outstanding achievements over the past year have been ground-breaking. Our customers couldn’t get enough of the market-leading ‘Sunshine in a Bottle’ Limoncello Spritz. With this track record, we can’t wait to see what they deliver next!

Large Supplier of the Year (Retail) – Carlton & United Breweries

The judges said: Congratulations to CUB on winning Large Supplier of the Year 2024 for a second consecutive year. New product development is retail’s lifeblood, and this year, CUB has dominated this space with leading innovations. Partnering with CUB on exciting projects has delivered above-and-beyond results for our customers. We are excited to continue this dynamic momentum and look forward to sowing the seed for another year of success in 2025. 

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