This summer, rapper Vanilla Ice is helping Kiwi make sure their beers are perfectly chilled with the launch of the Export Ultra Cold Call Back Service – a new service that stops you accidentally freezing and exploding your beers.
Over the last 12 months, more than half the country has accidentally frozen a beer; meaning millions of beers have met an unnecessary icy demise.
With the Export Ultra Cold Call Back Service, simply put your beer in the freezer, text ‘ICE ICE’ to 423, and 34 minutes later you’ll get a call back from Vanilla Ice. Opting in is simple and free of charge.
Head Brewer at DB Breweries, Dave Eaton, has undertaken a comprehensive scientific analysis to support the new service, calculating that a room temperature beer chilled in a -15°C freezer will reach an optimal drinking temperature of 5°C after 34 minutes.
Export Ultra’s Marketing Director, Fraser Shrimpton, believes the Cold Call Back Service is a vital summer initiative to ensure no beer is frozen while groups of mates are out enjoying the beach, bach or backyard cricket.
“There’s nothing better than a Kiwi summer with your mates,” says Fraser. “You can’t beat the taste of an ice-cold beer on those scorching hot days, so we wanted to create something that wasn’t just helpful, but also a bit of fun.
“The Cold Call Back Service will help rescue those forgotten freezer beers and turn the mundane act of waiting for your beer to chill into something memorable, giving Kiwi a cold call they actually want to answer.”
Vanilla Ice’s Export Ultra Cold Call Back Service will be saving Kiwi beers from December 2024 through to February 2025, with a rotating series of bespoke calls.
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