The Australian wine and grape sectors have come together to launch the One Grape & Wine Sector Plan, a collaborative, whole-of-sector effort, to reset the path to the ambitious plans that were outlined in Vision 2050.
Vision 2050 was a landmark strategy developed by Australian Grape & Wine and Wine Australia that mapped out a profitable and sustainable future for Australian grape and wine businesses over the next three decades.
Since the development of Vision 2050, the sector has been pushed off course, facing challenges including recovery from the impacts of COVID-19, bushfires, drought, increasing operating costs, reduced returns, over supply, and trade impediments.
The One Grape & Wine Sector Plan launches on 2 August and resets the wine sector after being pushed off course and provides a critical recalibration for the sector to be able to achieve the goals of Vision 2050.
Australian Grape & Wine and Wine Australia sought consultation from all areas in the wine sector including grapegrowers, winemakers, exporters, industry associations, researchers, business and suppliers who have shared their views, insights and expectations on the challenges and opportunities for the sector.
The One Grape & Wine Sector Plan is described as a plan of the time, for the Australian wine sector, by the Australian wine sector.
In a statement about the Plan, Australian Grape & Wine and Wine Australia said: “[We] thank all the participants for their valuable input and frank feedback, reshaping the Plan to meet the diverse challenges facing the sector, while reflecting the needs and aspirations of the sector.
“The development of the Plan has been controversial and has received both negative and constructive feedback. We are confident the changes align with the feedback received, reflecting the sector’s collective commitment to proactively shape a vibrant future for the Australian grape and wine sector.
“We appreciate the patience as the sector’s feedback has been incorporated. This demonstrates the strong sentiment within the sector to get it right.”
Australian Grape & Wine and Wine Australia said after listening to feedback from the sector key themes include:
- A strong vision and action plan to reset the pathway to recovery.
- Stronger leadership from industry organisations.
- Insight into how Australian Grape & Wine and Wine Australia will implement and report progress against the Plan.
- Guidance on actions that businesses and organisations could take reset the pathway to recovery.
- The need to highlight priorities for urgent action and collaboration among sector organisations.
Australian Grape & Wine and Wine Australia will hold a launch event in Adelaide on Friday, 2 August, which will also include an update of the current state of play for the Australian wine sector.
The event is free to attend, but registration is required and a recording will be available shortly after the event for those unable to attend. Click here for registrations and details submitting questions for the presenters.
