Australia’s largest media and marketing conference, Mumbrella360, returns to Sydney’s Carriageworks from 27–29 May. As part of The Intermedia Group, which also publishes Beer & Brewer, we are excited to offer our readers an exclusive 20% discount on tickets using the code M360BB25.
This year’s Mumbrella360 focuses on creativity, brand building, and innovative marketing strategies, offering particular value for craft brewers, suppliers, and venue operators aiming to engage customers, build stronger brands, and thrive in a competitive landscape.
Across three action-packed days, attendees will hear from more than 90 expert speakers and participate in 10 streams of content, all designed to address the challenges and opportunities of today’s market.
One session particularly relevant to brewers is the ‘Brand Disruption: How Bold Marketing Cuts Through’ panel. This discussion will be led by influential marketers from brands like VaynerX and BMF, who will share insights into how disruptive, bold marketing campaigns can cut through the noise. This is especially valuable for craft beer brands seeking to differentiate themselves in a crowded market.
Also, Shaun Briggs from Specsavers will delve into how to inject personality into brand communications, exploring how brewers can create emotional connections with customers, foster loyalty, and stand out from larger competitors. Whether you’re an independent brewer or part of a larger group, this session offers strategies to make your brand unforgettable.
For brewers interested in engaging with the younger generation, a session with Amy Bradshaw, Head of Partnerships at TikTok Australia, will discuss how to successfully navigate the ever-evolving social media landscape. With so much of the craft beer audience active on platforms like TikTok, learning how to create culturally relevant content is crucial for reaching new drinkers.
If you’re interested in how to leverage technology to improve marketing ROI, a session with Katie Dally, General Manager of Brand, Creative and Operations at Endeavour Group, will explore how AI is transforming marketing strategies. For craft brewers managing multiple campaigns across different channels, this is an opportunity to learn how automation can enhance efficiency and effectiveness.
Another session that will appeal to those in the brewing and hospitality space is ‘Building Cultural Relevance’, a panel featuring experts from the entertainment and hospitality sectors. This discussion will offer valuable insights into how brewers and venues can use cultural trends to connect with customers and stay relevant, particularly in a market where consumer preferences are shifting rapidly.
Finally, for those looking to learn from industry giants, John Schoolcraft, the Global Chief Creative Officer from Oatly, will share how their disruptive brand strategies have built an international following. His approach to creativity and brand building offers useful lessons for craft breweries that want to make a lasting impact.
With attention spans shorter than ever and competition fiercer than ever, the 2025 conference theme – FAME – is all about helping brands, big and small, capture attention and build lasting connections with consumers.
Don’t miss out on this incredible opportunity to gain fresh perspectives and connect with some of Australia’s top marketers. Visit Mumbrella360 to view the full program and claim your 20% discount using the code M360BB25 at checkout.
