The evolution of football in venues

Written by Apr 12, 2025Australian Hotelier

Football’s never been bigger—now’s the time to pack your venue with fans by streaming the world’s best live action on Optus Sport and beIN SPORTS..

Football’s rise in Australia continues following last year’s electrifying FIFA Women’s World Cup, co-hosted by Australia and New Zealand. The event didn’t just capture the hearts of millions—it ignited a wave of passion for the beautiful game across both viewership and grassroots participation.

Now, thanks to a game-changing partnership between Optus Sport and beIN SPORTS, venues across the country can tap into this momentum like never before. The new bundled subscriptionmakes it easier than ever for pubs, clubs, and hospitality venues to stream the biggest football competitions on the planet—all under one roof.

With the Optus Sport Business venue streaming solution, access to elite tournaments is just a few clicks away. From the Premier League and Women’s Super League, to LALIGASerie A, the J League, the Carabao Cup, and the English Football League, plus the highly anticipated 2025 UEFA Women’s Euro—the global game is now live and loud in your local.

Scott Davoren, Optus Sport Business Lead, says:
“Football has been the heartbeat of Optus Sport since 2016. It’s in our DNA. From the moment we brought the Premier League to Australian screens, we’ve been committed to delivering world-class football experiences to Australian fans. With beIN SPORTS joining us as a venue partner, we’re taking that mission to the next level. This collaboration unlocks an incredible depth of content—from Europe’s most iconic leagues to emerging competitions that fans are hungry to see. For venues, it’s a powerful opportunity to draw in crowds, elevate the matchday vibe, and give their patrons access to the best football from around the globe. We’re proud to be leading the charge in transforming how Australians experience live sport—one venue at a time.”

This powerhouse collaboration between Optus Sport and beIN SPORTS is more than a partnership—it’s a revolution for sports fans across Australia. Together, they’re transforming venues into live football hotspots and turning every matchday into an unforgettable event.

For more information, reach out today via https://sport.optus.com.au/venues

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