The Norfolk is back in action today after a full refurbishment and menu refresh.
Solotel has executed a major refurb of the venue, honouring the building’s Art Deco façade and preserving its warm timber finishes and brick walls. A new, custom designed carpet and a palette of pale greens, reds, and creams pay homage to the building’s history.
The changes come after Jon Adgemis’ Public Hospitality Group experienced a rocky 2024 with monetary struggles, a cancelled financing deal, and the end of its business relationship with The Maybe Group.
As the group flailed, The Norfolk entered insolvency in September, alongside four other venues. By December, Sydney hospitality giant Solotel announced it would take over operations at The Norfolk, Oxford House, and Camelia Grove. Now, the hotel is opening its doors with a refreshed look that promises to return to its pub roots.
General Manager Marcella Guilfoyle and Executive Chef Toby Wilson (also Ricos Tacos head chef) are keeping it local with known Sydney suppliers. Think Good Ways Deli fresh-baked focaccia; a lamington ice cream sandwich collab between Good Ways and gelato heads Ciccone & Sons; and an exclusive dark lager from Yulli’s Brews.
“The Norfolk has always stood for good times, great food and that sense of belonging you only get from your local,” says Guilfoyle.
“We’re proud to be bringing The Norfolk back to life – celebrating Redfern, embracing our neighbours and collaborating with some of the neighbourhood’s greatest success stories, and creating a space where everyone’s welcome.”
Wilson’s menu features Aussie pub personality, with classics made in house with local ingredients, a thoughtful wine list, and a mix of local beers.
“Toby will be bringing a tonne of personality to the menu – we know his beef and VB party pies will walk out the door,” says Guilfoyle.
To celebrate its opening, the hotel will open its doors to the public for a launch party tonight, Wednesday 23 April, featuring 50 per cent off drinks, free taste testers, live music, and giveaways.
Lead photo by Ethan Smart; Food photography by Steven Woodburn.
The post The Norfolk is back in action appeared first on hospitality | Magazine.
