Thirsty Camel rebrands to Campari NZ

Written by Jan 21, 2025The Shout NZ

Premium liquor importer and distributor Thirsty Camel has announced its official name change from Thirsty Camel to Campari NZ Ltd, effective 21st January 2025.

“Effective January 2025, we will be moving from a JV to a fully owned in-market company of Campari Group, and as a result be known as Campari New Zealand Ltd,” said the company’s announcement.

“Things remain business as usual in terms of how we operate with key company information remaining unchanged.

“This investment by Campari Group represents another positive change for the New Zealand business as we continue to profitably grow our portfolio, and those of our partners, with New Zealand customers and consumers.”

Campari Group became the majority shareholder in New Zealand distributor Thirsty Camel Limited in April 2023.

Thirsty Camel was established in 2004 and distributes both global and local products, from craft producers through to major international brands.

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