Our Prosecco Trade Buyer’s Guide is available to download now – featuring tasting notes for more than 45 local and international wines.
Amid a generally soft wine market, Prosecco has arisen as a success story, drawing in new consumers and retaining existing wine drinkers with its high quality, approachable image, versatility, and affordability. Market research from Circana indicates that Australian Prosecco has a total market value of $181 million, more than triple the category’s value in 2017.
The category benefits from widespread awareness, and Prosecco accounts for nearly one fourth of all sparkling wine purchased in Australia. The category continues to show potential for growth, as well as areas for premiumisation and innovation.
