Wednesday Women: Nausicaa Charrier shapes the future of Moët Hennessy

Written by Nov 26, 2024The Shout

On International Women’s Day every year, the voices and stories of women across the world are celebrated, as we address the issues that cause gender inequality and diversity. But despite these issues remaining, such voices and stories take a backseat once the day is done.

We think it’s worth doing the opposite and actively challenging the issues that create these gaps in our industry. So, we’ve launched this weekly series, Wednesday Women, where we’ll profile the stories of the inspiring women in this great and wide industry.

Today we speak with Nausicaa Charrier, who was recently appointed Marketing Director for Moët Hennessy Australia New Zealand, bringing a wealth of experience from a career that spans 18 years in global and local roles across the FMCG sector and premium alcohol.

Coming into the role, Charrier leaves behind two of Asia’s dynamic markets, ending her tenure as Marketing Director for Moët Hennessy Singapore and Malaysia – which focused on building brand desirability and strengthening market presence.

“For Hennessy, we executed a bold relaunch in Singapore with strong below-the-line activations coupled with high-impact initiatives, such as the first-ever Hennessy drone show in the world. Through this efficient combination of high-impact strategy and fit-for-purpose below-the-line tactics, we doubled our market share within two years.

“Beyond Hennessy, Singapore’s sophisticated market – characterised by highly knowledgeable and discerning wine consumers – provided an ideal backdrop to deepen engagement with our Champagne portfolio,” Charrier stated.

In Malaysia, Charrier’s approach focused on modernisation and appealing to the younger generation, including the launch of Hennessy Artistry, a music event designed to engage the next generation of drinkers, and the Crafted by Hennessy exhibition.

“Together with my talented and dedicated team, we achieved record-high market shares in both markets. I am incredibly proud of our collective effort to shape the future of Moët Hennessy’s luxury wines and spirits across Singapore and Malaysia,” she continued.

Having worked in global roles within FMCG and premium alcohol, Charrier has been exposed to trends of all varieties, and she says the shift towards premiumisation will persist, particularly as consumers show appreciation for high quality craftmanship, authenticity and sustainability.

“We’re seeing a rise in at-home and experiential consumption – consumers are eager to recreate luxury experiences in their own spaces, which presents unique opportunities for us to innovate and meet this demand.”

The future is bright

As she turns to Australia and New Zealand, Charrier is eyeing expansive growth opportunities for Moët Hennessy.

“The ANZ region not only brings a scale and diversity that excites me but also provides a unique platform to deepen consumer connections. I’m especially drawn by the opportunity to create innovative, lifestyle-oriented experiences that celebrate both the heritage and modern appeal of our brands.

“Moreover, the appreciation for high-quality wines and spirits in ANZ presents an ideal environment to continue building our portfolio’s legacy and influence,” she told The Shout.

In her new role, Charrier will lead the marketing strategies for an 18-strong portfolio, including iconic brands such as Moët & Chandon, Veuve Clicquot, Hennessy and Dom Pérignon.

“Each of these maisons carries a legacy of both luxury and deep-rooted savoir-faire,” she says.

“For example, Moët & Chandon and Veuve Clicquot not only epitomise the lifestyle and celebratory spirit of Champagne but also have centuries-old histories that underscore their commitment to quality and innovation. Similarly, Hennessy represents an unmatched heritage of craftsmanship that spans over 250 years, and Dom Pérignon is the epitome of vintage excellence.”

While Charrier is excited about the opportunity to work with iconic legacy brands, she is also drawn to the contemporary appeal of the portfolio, including rosé wines such as Minuty and Whispering Angel that resonate strongly with the ANZ market, and Chandon, which reflects both heritage and innovation by blending traditional French winemaking techniques with the distinct terroir of regions like the Yarra Valley.

“These brands offer a compelling blend of artistry, lifestyle appeal, and historical significance that engage consumers in a rich, immersive experience. I’m passionate about honouring this heritage while innovating to keep the brands relevant and resonant with new generations,” Charrier explains.

While Charrier is passionate about the portfolio she’ll be leading, she says she’s most excited about the opportunity to drive growth in the ANZ market by creating impactful initiatives that resonate with consumers on a deeper level.

“The potential to craft campaigns that enrich every day and celebratory moments aligns perfectly with our brand ethos and allows for meaningful consumer engagement.

“Joining an exceptionally talented team is also a tremendous motivation, and I look forward to building on their foundation of excellence and creativity. Together, we have the potential to elevate Moët Hennessy’s presence in ANZ, and I am excited to bring fresh perspectives to the table,” she concluded.

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