Western Force has teamed up with Blasta Brewing to be the club’s official beverage partner, a win for Western Australian rugby fans.
Under the partnership, Blasta’s multi-purpose Burswood gastropub will become the home of rugby for the upcoming 12-month calendar of events. Blasta’s family-friendly venue opened only six months ago, with a restaurant, beer hall, cafe, and function space, suitable for rugby watch parties with Stan Sport access, plus social and corporate events.
The venue is only a short trip via train or car to HBF Park for home Western Force games, and it’s only a short walk to Optus Stadium for next year’s British and Irish Lions games.
The partnership will also see Blasta offer Force members and sponsors discounts on food and beverages, as well as Force matchdays to all fans. There will also be discounts on Force away games and international games for watch parties with supporters.
Force business development manager Huw Lock said the partnership will benefit not only the two brands, but the WA rugby community.
“The partnership is a big win for WA rugby fans, given the discounts and benefits on offer, but also the sense of community that will be created by a hub for home Force matchdays along with watch parties for Force away games plus international matches from Wallabies, Springboks to All Blacks, Six Nations and more, given the range of expatriate populations that live within Perth,” he said.
Blasta will host watch parties at the Burswood venue for upcoming rugby events including the Rugby Championship, November internationals, Perth SVNS, Six Nations, Super Rugby Pacific and Super Rugby Women’s.
“With Blasta’s premier hospitality there is a true home for WA rugby, centrally located within Perth for the first time,” Blasta managing director Steven Russell said.
“Rugby fans will now have the opportunity to make home in a top-tier hospitality and beer brand, supporting them along the way.”
Russell continued: “Blasta’s foundations come from humble beginnings in 2018 to becoming a premier hospitality brand in WA and Australia.
“We don’t just make and sell beer, we provide memorable experiences, while supporting the local community by enabling positive social connections and sense of belonging.
“The Western Force partnership aligns with our own values and track record of supporting community, grass-roots sports and positive social outcomes.”
