Absolut Vodka has launched a limited-edition bottle in collaboration with The Andy Warhol Foundation for the Visual Arts, which brings to life the Absolut ‘Blue’ painting by the artist, which was lost for 15 years.
Warhol created the ‘Absolut Warhol’ painting in 1985, and for years there were unconfirmed rumours that Warhol had created a second artwork featuring the Absolut bottle. In 2020 the painting was rediscovered at auction, and was put on display in Stockholm last month.
The painting has also been brought to life in the latest collaboration between Absolut and the Warhol foundation, which is now available in Australia.
Speaking about the collaboration and limited-edition launch, Deb Dasgupta, VP Global Marketing Absolut Vodka, said: “We are thrilled to collaborate with The Andy Warhol Foundation to reintroduce this timeless Absolut Warhol artwork to the public. Embracing our values of inclusivity and a commitment to fostering a culture of boundless creative expression, we aim to unite diverse voices and spark meaningful conversations to inspire positive change through the transformative power of art.
“With the limited-edition bottle, we are excited to offer consumers everywhere a chance to become part of the Absolut Warhol legacy and to own their own piece of artwork.”
Michael Dayton Hermann, Director of Licensing, Marketing, and Sales at The Andy Warhol Foundation added: “Our collaboration with Absolut Vodka celebrates Warhol’s enduring artistic legacy and cultural influence through his belief in the power of art to provoke thought and inspire change.
“We are thrilled to see this dynamic campaign come to life, inviting new generations to engage with his legacy in a fresh and dynamic way. Proceeds from this impactful collaboration will generously support the philanthropic work of The Andy Warhol Foundation in fulfilling its mission to advance the visual arts and projects that challenge the status quo.”
The bottle combines both internal and external design components, to highlight Warhol’s Absolut ‘blue’ painting. Each shade of blue has been extracted from the painting, which Absolut says delivers “a striking likeness to the original and a stunning finish through the lens of the Absolut Vodka”.
The final details include an image of Warhol himself alongside his original signature. The bottle is available now for all retailers and carries a $50 RRP.
