By Charlotte Cowan, The Shout New Zealand
Custom beverage development company, Flavorman, has released its 2025 Beverage Trends predictions.
After hours of combing through flavour formulas, dissecting ingredient lists, and studying consumer cravings, the Flavorman Beverage Architects have unveiled several different upcoming trends surrounding flavour, ingredients, and brand strategies.
For the coming year, Flavorman projects a notable rise in global-inspired flavours, particularly tropical fruits and international spices.
Predicted popular ingredients include coconut, papaya, dragon fruit, turmeric, star anise, coriander, and others, suggesting a consumer interest in beverages that bring a taste of the world to their cup.
Reflecting on its 2024 predictions, Flavourman accurately anticipated the “sweet heat” trend, with flavours like mango-habanero and spicy margarita capturing consumer interest, demonstrating Flavorman’s insight into evolving preferences.
Flavorman’s 2025 predictions also reveal a shift in consumer interest toward ingredient transparency. In previous years, Flavorman accurately projected the rise of functional beverages, yet findings now suggest this trend is changing its tune.
With lawsuits targeting functional beverage brands for inaccurate label claims, Flavorman’s Beverage Architects predict consumers will take a closer look at ingredients and any associated health claims.
Rather than relying on bold, catch-all statements, brands should prepare for a shift in consumer behaviour, as drinkers scrutinise what’s really in each can.
This trend toward wellness aligns closely with the “sober curious” movement now sweeping the spirits industry.
Flavorman Chief Technical Officer, Kristen Wemer, says the sober curious lifestyle encourages consumers to re-evaluate their relationship with alcohol, often leading to reduced consumption.
“We’re seeing a significant rise in clients looking to develop ready-to-drink mocktails, non-alcoholic spirits, and NA beers and wines to meet this demand.”
Despite the rise of alcohol-free options, the spirits industry remains resilient. In response to a growing preference for lower-ABV options, Flavorman forecasts that spirits like aperitifs, liqueurs, and bitters will see increased interest in 2025, as drinkers seek flavourful, lighter options.
