As Schoolies celebrations kick-off around the country, DrinkWise has released research that highlights a shift in behaviour away from risky drinking.
The research revealed that nine in 10 attendees engaged in activities that don’t involve alcohol during their Schoolies last year, with 33 per cent choosing to exercise with friends.
DrinkWise also revealed that 71 per cent of Schoolies attendees were enjoying days at the beach alcohol-free, 62 per cent were choosing to dine at restaurants without drinking alcohol and 29 per cent of attendees consumed zero alcohol drinks.
Simon Strahan, Chief Executive Officer at DrinkWise has welcomed the continued shift in behaviour but acknowledges there is still a portion of Schoolies attendees who continue to drink at risky levels.
“We know how hard year 12 students have worked throughout the year and how they view Schoolies Week celebrations as an important reward for their efforts. While we want them to have a great time, moderation for those drinking and safety for all remains the priority,” he said.
“It’s great to see attendees are prioritising alcohol-free activities like exercising, going to the beach and dining at restaurants, but 26 per cent of Schoolies attendees are still choosing to drink every day and 14 per cent are regretting their actions due to excessive alcohol consumption. In addition to this, our research has also found that 20 per cent were drinking more after attending Schoolies, which is why our moderation messaging is so important.
“To help continue shifting attitudes during this year’s Schoolies celebrations and encourage responsible alcohol consumption, DrinkWise Schoolies Survival Tips campaign will be seen in over 700 retail stores in Schoolies hotspots around the country.”
DrinkWise has also issued targeted messaging at retail locations operated by Endeavour, Coles Liquor, IGA Liquor and Retail Drinks Australia member stores.
DrinkWise is also targeting Schoolies attendees at popular locations including Rottnest Island, Surfers Paradise, the Sunshine Coast, Byron Bay, Rosebud, Victor Harbour, Dunsborough, Phillip Island and Lorne through geo-located social media posts. Additional messages will be heard via music streaming services.
Meanwhile Liquor & Gaming NSW has said its inspectors will be visiting venues in traditional Schoolies areas to ensure they are complying with their responsible service of alcohol (RSA) requirements.
“Our inspectors will be carrying out covert checks in the traditional Schoolies areas including Byron Bay and the Central Coast,” said Liquor & Gaming NSW Executive Director Regulatory Operations Jane Lin.
“It is important for venues to be aware of checking IDs of young people, being alert to fake IDs, making sure over 18s are not buying alcohol for minors, and being mindful of the effects of alcohol on inexperienced drinkers.”
Lin said while Schoolies was an exciting rite of passage for youngsters, it can be an anxious time for parents concerned about drinking and safety.
“The end of Year 12 and the HSC is an exciting time for young people and their families,” she said.
“The Liquor & Gaming NSW website offers tips for parents to share with their teenagers on how to stay safe during Schoolies celebrations and beyond.
“This includes information about underage drinking laws, proof of age, standard drink and alcohol guidelines, as well as safer drinking behaviours, drink spiking and personal safety.”
The DrinkWise website features tips for Schoolies attendees to have a fun and safe time.
