Australia’s oldest-operating distillery Beenleigh Rum has launched the latest addition to its RTD portfolio, Rum & Pineapple Crush.
The light RTD segment has gained significant traction in the last 12 months, and Beenleigh Rum & Pineapple Crush has been crafted at the Sunshine Coast distillery with this booming market in mind.
Will Sullivan, Beenleigh Rum’s Brand Manager, says: “Our new Rum & Pineapple Crush is crafted to give Aussies a mini vacation in every can, combining Beenleigh’s award-winning white rum with the juicy flavour of real pineapple. We’ve crafted a drink that promises a premium, full-flavoured experience that’s perfect for any occasion.
“As we approach our 140th anniversary, the introduction of a white rum-based RTD marks a pivotal moment in Beenleigh’s rich history. This launch not only highlights our unwavering commitment to growth and innovation in the rapidly evolving drinks space but also pays homage to our storied past,” he stated.
The new RTD features Beenleigh’s signature Australian white rum, blended with real pineapple juice to create full-bodied flavour. Tasting notes for Beenleigh Rum & Pineapple Crush describe a smooth taste layered with notes of tropical vanilla, subtle spices and juicy pineapple, with a crisp, clean and refreshing finish.
“By blending the time-honoured craftsmanship of our award-winning rum with the vibrant flavours of real pineapple juice, we’ve created a product that perfectly bridges our heritage with the future. It’s a testament to our legacy and a celebration of the bright future ahead,” added Sullivan.
“In response to the booming RTD market, the Rum & Pineapple Crush delivers an unparalleled taste that’s perfect for hot days and balmy nights, proving that convenience doesn’t have to compromise quality; we crushed it with this one.”
At 4.5 per cent ABV, the new beverage is rolling out nationwide via independent retailers, available in a four-pack at an RRP of $24.
