Leading hospitality technology provider SevenRooms has launched three new AI-driven features: AI Responses, AI Feedback Summary, and AI Note Polish, which have been designed to help pubs, bars and restaurants personalise guest experiences while streamlining operations.
With ongoing labour shortages and rising costs putting pressure on hospitality businesses, operators are seeking solutions that drive efficiency without compromising service quality.
SevenRooms highlighted a recent study which found that 41 per cent of Australian operators have already seen benefits from AI in speeding up decision-making. These new AI tools that SevenRooms has developed aim to further support this shift by eliminating repetitive tasks, making guest data more actionable, and freeing up staff to focus on delivering high-quality, memorable experiences.
“We believe that AI should enhance hospitality, never replace it,” said Kinesh Patel, CTO & Co-Founder of SevenRooms.
“With these new AI features, we’re giving operators the ability to save time on manual tasks so they can prioritise what matters most—creating personalised, standout experiences for guests. By automating key processes like guest responses and feedback analysis, our technology helps teams do more with less while maintaining exceptional service.”
AI that works behind the scenes
SevenRooms’ AI suite introduces three key capabilities:
- AI Responses: Instantly generates tailored replies to guest reviews, ensuring prompt and professional engagement.
- AI Feedback Summary: Provides a concise, AI-generated summary of guest feedback, allowing operators to quickly identify trends and areas for improvement.
- AI Note Polish: Enhances guest notes by refining and structuring information, ensuring teams have clear and actionable insights.
For venues facing increasing operational demands, these AI tools help reclaim valuable hours each week by reducing administrative workload. Operators can respond to guest reviews in seconds, extract meaningful insights from feedback, and maintain a high level of personalisation, all while protecting margins.
Andrew Strickland, F&B Manager at Gosford RSL Club, highlighted the impact of AI Feedback Summary on his team’s efficiency.
“We typically respond to feedback quickly, but the AI-generated summaries help us stay on top of things,” he said.
“By the time the weekly summary arrives, most issues are already addressed, but having a clear overview of trends is invaluable. It keeps us focused and proactive.”
The future of SuperHuman Hospitality
SevenRooms’ AI launch aligns with its broader mission to power SuperHuman Hospitality, a concept where technology reduces friction and enables deeper guest connections. Integrated seamlessly into the brand’s all-in-one platform, these new AI capabilities complement SevenRooms’ CRM, marketing, reservations, and guest engagement tools, helping venues operate smarter and build lasting customer relationships.
As the hospitality industry continues to evolve, SevenRooms said its AI-driven innovations are being developed to help operators to enhance efficiency, improve guest interactions, and drive long-term loyalty.
