[yellow tail] is thrilled to introduce the newest flavour in its popular Sparkling Cocktails range: Mediterranean Lemon Spritz. This ready-to-drink, light, and bubbly craft cocktail delivers a refreshing taste of summer with its vibrant citrus flavors, perfectly blending all-natural lemon and citrus notes with an iconic Australian sparkling wine.
The new Mediterranean Lemon Spritz offers pronounced citrus zest on the nose and a lively, natural lemon palate. The cocktail’s balanced acidity and subtle bitterness create a refined complexity that will leave your taste buds wanting more. It’s the perfect balance of refreshment and sophistication, ideal for any occasion, whether it’s hosting a summer brunch or enjoying a casual evening with friends.
Spritz cocktails are continuing to surge in popularity, with the category seeing a +40.4% volume growth and +34.5% value growth in the wine segment¹. Further reflecting the growing demand for this refreshing style, Google search volume for the keyword ‘lemon spritz’ increased by 84% in December 2023 compared to the previous year, underscoring the rising interest in zesty, citrus-forward cocktails.
Madeleine Legoe, [yellow tail] brand manager says “Our [yellow tail] Sparkling Cocktails Mediterranean Lemon spritz is the perfect zesty new addition to our Sparkling cocktails range. With the growth of lemon and RTDs, there was an opportunity to innovate recruiting younger consumers into the category and [yellow tail] brand. Available just in time for Summer, it’s the perfect ready to drink cocktail, with no preparation necessary.”
Sophie Monk, [yellow tail] Australian Ambassador, is excited about the latest addition, saying, “[yellow tail] Sparkling Cocktails Mediterranean Lemon Spritz is my favorite addition to the Sparkling Cocktails range. It’s a taste of Italian Summer in a bottle, and one I’ll be sipping over brunch with lemon ricotta pancakes, or with a zesty Mediterranean salad. But what I love most is it’s ready to serve and it’s delicious!”
The Mediterranean Lemon Spritz joins the successful lineup of [yellow tail] Sparkling Cocktail innovations that launched last year, which already includes fan-favorites Wild Peach Bellini and Blood Orange Mimosa.
Available exclusively at Dan Murphy’s for $18, the new Lemon Spritz Sparkling Cocktail is the perfect companion for your summer celebrations, bringing a vibrant twist to any gathering.
Casella Family Brands / madeleine.legoe@casellafamilybrands.com
For more information, visit https://shop.yellowtailwine.com/ or follow @yellowtailau
