Moët Hennessy Australia New Zealand has announced a key appointment to its leadership team.
Nausicaa Charrier has joined as Moët Hennessy’s new Marketing Director, bringing to the role experience in consumer marketing and business leadership, most recently in the premium alcohol segment.
Having worked for the last 18 years in global and local roles within the FMCG and luxury sectors across Europe, the US and Asia, Charrier has a history of transforming brands.
She has led business turnarounds at Marie and Moët Hennessy Diageo in France, a brand reset while leading global consumer marketing for Belvedere Vodka in New York, and an accelerated value creation strategy for Moët Hennessy in Asia.
During her most recent tenure as Marketing Director of Moët Hennessy Singapore and Malaysia, she revamped strategic planning across the brand portfolio, building initiatives that contributed to record market shares and a lasting impact on the brands’ consumer perception in the region.
In her new role, Charrier leads the marketing strategies for 18 brands across the region, spearheading high-impact initiatives to drive consumer engagement and brand growth.
Her overarching mission at Moët Hennessy Australia and New Zealand is to enhance consumer connections with its global brands such as Moët & Chandon, Veuve Clicquot, Dom Pérignon, Hennessy, Krug and Glenmorangie, and locally crafted brands Chandon and Cloudy Bay.
“I am excited to join Moët Hennessy Australia New Zealand and deeply honoured to lead such an exceptional portfolio of iconic brands,” she says.
“I look forward to working alongside the talented team to enhance our brands’ desirability by building meaningful connections and memorable experiences for both our consumers and partners.”
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