Pacific Coast Brewery in Mangawhai has announced it is in liquidation.
The brewery, which announced its launch in 2022, wrote on Facebook:
“We have had a hiccup at the brewery, and it has been placed into liquidation. This came as a complete shock… I really did not expect it.
“A big thank you to all the well wishers who have reached out, it means a lot to us all. I am working hard to try and resolve it, and hopefully get back out there producing the great beers and spirits that we have just started producing.
“In the meantime, the Taproom is still up and running hard and in it for the long haul, we still have ample supplies of beer to keep you all hydrated. We would love to see you all sometime soon.”
According to the Pursuit of Hoppiness, the business that went into liquidation is called Vanderlay Industries (owned by Adam Booth) which owns the brewery/production side of the business.
However, Pacific Coast Beverages, which is the trading arm of the business, and Vanderlay Hospo, the taproom side of the business, are not in liquidation and continue to operate.
Pacific Coast’s brewer, Sam Williamson, told Michael Donaldson from the Pursuit of Hoppiness that nothing big happened to cause them putting the business into liquidation.
“No real shitty thing has happened, just a slow grind to nothing. We knew we weren’t doing well, but we did think we had seen the worst and had high hopes for this coming summer.
“We just couldn’t get momentum quick enough before the crunch bit. We gave it a red-hot crack; built a beautiful brewery from scratch, it was efficient and could make great beer and was a dream to brew with.”
“I feel our main flaw was that we didn’t get our taproom going quick enough. We started with the factory and were chasing low-margin sales for too long.”
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