As 2024 draws to a close, Domino’s has released its first-ever pizza-bilities report – a snapshot of the year in pizza. From heartfelt proposals to the enduring pineapple on pizza debate, Domino’s witnessed the trends, toppings and quirks that have brought New Zealand together through their love for pizza.
Out of the box
Over the past year, Kiwis have proven what we knew all along: Pizza is more than just a meal. Here are some most out of the box trends that will surprise you most…
- Pizza makes the heart grow fonder: 12 customers popped the question to their Domino’s delivery drivers – talk about saucy proposals!
- A love story for the ages: From ‘I do’ to ‘I dough’, one customer shared that Domino’s pizza saved their marriage this year suggesting a pizza may even mend broken hearts.
- Monstrous creations: On the most bizarre orders received, a fiery inferno of extra red-hot sauce, onions, tomatoes, chicken, beef, pepperoni, cheese, jalapenos, bacon and chilli flakes takes the cake (or the pizza!).
People’s choice: An oldie, but a goodie
In 2024, the classic Pepperoni Pizza reigned as the nation’s most popular Domino’s order. As a result, Domino’s delivered more than 200 tonnes of Pepperoni to Kiwi customers – the equivalent weight of 2 blue whales.
The age-old pineapple on pizza controversy can now finally be put to rest, as the data showed more Kiwis added pineapple to their orders than removed it. Pineapple was added more than 1.1M times and removed only 650,000, suggesting Kiwis are sweet on this tropical topping.
Here is a breakdown of New Zealand’s top five pizza ingredients according to Domino’s:
- Pepperoni
- Mozzarella
- Beef
- Tomato
- Spinach
A slice of the action
As the Domino’s team worked to fulfil each and every pizza order this year, the data shows where and when Kiwis were feeling saucy…
- Slope side slice: August 23rd – the day the Winter Games NZ kicked off – was the busiest day of the year as Kiwis tuned in for a slice of the action.
- The pizza capital of New Zealand: Out of more than 150 stores across New Zealand, the busiest store this year was the one and only Blenheim.
- The ultimate pizza party: One hungry customer set a new Kiwi 2024 record for the single biggest order Down Under, totalling a whopping 496 pizzas.
- Across the country and back: If Domino’s delivery experts lined up all their deliveries from the past year, they could have driven the length of New Zealand… more than 14,000 times!
In high demand
Despite Pepperoni Pizza being New Zealand’s favourite, it is clear Kiwis rely on Domino’s for more than just the classics.
- Garli-cation: Garlic Bread reigned supreme as the most-ordered product across New Zealand with more than 34 tonnes delivered. That’s the equivalent of 58 male elephants!
- Lava love: New Zealand’s sweet tooth is undeniable, with Kiwi’s consuming over 34 tonnes of Chocolate Lava Cakes across the year.
With more than eight pizzas sold every second and more than 3,700 stores in 12 markets (Australia, New Zealand, Belgium, France, The Netherlands, Japan, Germany, Luxembourg, Taiwan, Malaysia, Singapore and Cambodia) Domino’s Pizza Enterprises Limited (ASX: DMP) says it is all about delivering the ‘world’s most delicious and versatile bonding food.’
