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How to boost seasonal drinks sales in the off-premise this summer

How to boost seasonal drinks sales in the off-premise this summer

While the northern hemisphere might love their cold Christmas season, in New Zealand, the December-March period is the peak time for sales of refreshing summer drinks in off-premise. What is a seasonal drink? Seasonal drinks highlight the flavours and ingredients associated with each season of the year. In summer, for example, consumers are searching for…

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